Curb Health – Will Connor

Curb is a B2C and B2B2C digital healthcare mobile application with personalisation, to assist users on their journey to addiction recovery using preventative healthcare.

The application uses machine learning to recognise each person’s unique behaviour patterns around craving and high-risk health behaviour, and then deliver “just in time adaptive interventions” (JITAI) to help them overcome the most challenging moments of behaviour change.

Project Overview

Process

Discovery
Ideation
Brand Design
UI/UX Design
Developer Hand-off
Learnings

Team

1 UX/UI Designers
3 Developers
1 Project Manager

My Role

UX Design
UI Design
Brand Design

Tools

Adobe XD
Figma
Miro
Test Flight

Brief

To create a digital healthcare app with personalised, preventative healthcare for employees and patients. To review the existing designs and brand, and re-design with a more effective solution.

Users & Solution

Company employees who have been given access to an employee engagement healthcare app.
Patients who have been referred access to the application.

Curb Health

Curb Health is a B2C and B2B2C digital healthcare mobile application with personalisation, to assist users on their journey to addiction recovery using preventative healthcare.

Key Market Research

80% of patients and clients want a digital solution.

- McKinsey & Co.

1/3 of all outpatient appointments will be cut by NHS England by 2024, saving £1.1 billion a year. If another 30% of outpatient appointments moved to virtual consultations, £266 million could be saved.

- NHS England

Motivation and support are also keys to success. “We need to maximise ‘relatedness’ – to let them feel connected, cared for”

- Chartered Society of Physiotherapy

A medium-sized hospital spends £0.5 million per annum on paper printing and handouts.

- NHS England

Therapy provision at the right frequency, intensity and duration gets long-term results, with 72% reducing their clinical pain and 63% avoiding surgery

- American Heart Association

Branding